Introduction
A weekly podcast about AI and marketing, hosted by Lexie Meskouris with Will Nash and Harjot Singh, who build AI for a living. Each week they go through the latest developments and what they mean for marketing teams. They often disagree. About twenty minutes, every Tuesday.
Latest Episodes
ChatGPT ads promise not to touch the answer. Google expands AI Overviews and gives no numbers.
ChatGPT ads promise not to touch the answer. Google expands AI Overviews and gives no numbers. In the fourteenth episode of Assistant to the CMO, Lexie Meskouris speak...
Retailers can't out-build the shopper's AI. Amazon lost in court trying to block it.
Retailers can't out-build the shopper's AI. Amazon lost in court trying to block it. In the thirteenth episode of Assistant to the CMO, Lexie Meskouris speaks with Wil...
OpenAI's top AI users are its biggest spenders. Omnicom outsourced the team behind its AI.
In the twelfth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what a company can measure and own, and whether either one...
Google Ads forces AI Max in September. Verification becomes the agency pitch.
Google Ads forces AI Max in September. Verification becomes the agency pitch. In the eleventh episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash an...
AI drives real retail orders now. Reddit seeding becomes an agency product.
In the tenth episode of *Assistant to the CMO*, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI discovery is worth real money yet, and whether ...