Rank number one, cited by no one. Third-party proof beats the content budget.

In the seventh episode of *Assistant to the CMO*, Lexie Meskouris speaks with Will Nash and Harjot Singh about the widening gap between where a page ranks on Google an...

AI ad disclosure becomes law. A label won't tell you the claim is true.

In the sixth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether putting a label on the AI in an advertisement actual...

AI retrieves reputation. The first tool to measure it arrives unproven.

In the fifth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI has quietly become the thing that decides which v...

AI learns to buy. Customers learn to doubt.

AI learns to buy. Customers learn to doubt. In the fourth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI movi...

AI is the new storefront. Trust leaves your site.

AI is the new storefront. Trust leaves your site. In the second episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether ...

Ads move into ChatGPT. AI gets shown the door.

In the first episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about two opposite moves happening in AI and marketing: OpenAI put...