Lexie Meskouris
Appears in 12 Episodes
ChatGPT ads promise not to touch the answer. Google expands AI Overviews and gives no numbers.
ChatGPT ads promise not to touch the answer. Google expands AI Overviews and gives no numbers. In the fourteenth episode of Assistant to the CMO, Lexie Meskouris speak...
Retailers can't out-build the shopper's AI. Amazon lost in court trying to block it.
Retailers can't out-build the shopper's AI. Amazon lost in court trying to block it. In the thirteenth episode of Assistant to the CMO, Lexie Meskouris speaks with Wil...
Google Ads forces AI Max in September. Verification becomes the agency pitch.
Google Ads forces AI Max in September. Verification becomes the agency pitch. In the eleventh episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash an...
AI drives real retail orders now. Reddit seeding becomes an agency product.
In the tenth episode of *Assistant to the CMO*, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI discovery is worth real money yet, and whether ...
AI creative settles into a house style. Brand advertising pays for it first.
AI creative settles into a house style. Brand advertising pays for it first. In the ninth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Ha...
Ads move inside the AI answer. Google starts scoring who shows up.
In the eighth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about what happens when the AI answer becomes both an advertising...
Rank number one, cited by no one. Third-party proof beats the content budget.
In the seventh episode of *Assistant to the CMO*, Lexie Meskouris speaks with Will Nash and Harjot Singh about the widening gap between where a page ranks on Google an...
AI ad disclosure becomes law. A label won't tell you the claim is true.
In the sixth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether putting a label on the AI in an advertisement actual...
AI retrieves reputation. The first tool to measure it arrives unproven.
In the fifth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI has quietly become the thing that decides which v...
AI learns to buy. Customers learn to doubt.
AI learns to buy. Customers learn to doubt. In the fourth episode of Assistant to the CMO, Lexie Meskouris speaks with Will Nash and Harjot Singh about whether AI movi...